Well wouldn’t you know it, beaten to the punch, and by a Houstonian no less. It seems this Houston man has a line of refrigerator magnets and other materials dealing with issues of human sexuality and STDs (yeah, I want that on my fridge). He trademarked the word “sex” and has now won his battle with a Korean who registered the domain sex.biz. Read about it here. He won his argument because he was able to show that he had a legitimate business use for the trade name “sex” and therefore was allowed to preserve the internet domain name as well. It’s no longer a case of who registers the name first.